It’s undeniable that self-ordering kiosks are becoming increasingly popular, and for good reason. We’ll go through the five major advantages of self-ordering kiosks for eateries like yours down below.
1. Check Sizes Have Been Increased
Self-ordering kiosks have the tiniest impact on average check sizes. Instead of promoting your staff, your self-ordering kiosk can promote your high-margin items and pricey add-ons. You can provide targeted upsells to customers as they build their orders with a self-ordering kiosk. Upselling can be done by adding extra-priced toppings, upgrading to premium sides, or making a meal a combo.
The impact of these simple add-ons on your POS numbers will astound you. Take Taco Bell, for example, which made 20% more money on computerised orders than it did with human cashiers. Using a kiosk at McDonald’s resulted in a 30 percent increase in the average check size. McDonald’s also noticed that 20% of customers who had not previously ordered a drink did so when the kiosk offered one. That’s a significant increase in your earnings.
2. Shorter wait times
Self-ordering kiosks also make the ordering process go more quickly. Let’s face it: hungry customers despite long lineups, especially during a pandemic when they may feel uneasy being in close quarters for long periods of time. According to a Tillster poll, 75% of clients will order from a self-service kiosk if a cashier’s line is longer than 5 people. What if the line is ten people long? 91 percent of people would rather order from a restaurant kiosk than at a table.
By allowing consumers to create their own meals, submit them to the kitchen, and pay, a self-ordering kiosk can help cut wait times. Customers can then leave the line and go to a designated counter to pick up their order. According to Appetize research, using kiosks reduced total order time by around 40%. To save money, several businesses, such as Moe’s Southwest Grill in Pittsburgh, have built kiosk-only locations. Of course, less time spent in line means less time exposed to the coronavirus for customers and employees.
3. Improving Order Accuracy
The margin of error is substantially decreased when customers select and submit their own orders. With a visual menu, your consumers will know exactly what they’re getting, lowering the frequency of “This isn’t what I wanted” exchanges. Your kitchen will save time by not wasting time preparing mismatched items or dishes as a result of improved order accuracy. As a result, you won’t have to deal with angry consumers or negative online reviews. You can avoid paying for voids and discounts by using self-ordering technologies.
Increased order accuracy is crucial in restaurants since there are so few points of contact with clients. Since restaurants can no longer wow customers with outstanding dine-in service, the most important factor is now the quality of the food.
4. Save on labour costs
Self-ordering kiosks can help restaurateurs increase efficiency by allowing them to move personnel around. Front-of-house employees can now concentrate on tasks that increase revenue and client pleasure. This employee can be redeployed to cleaning duties or guiding foot traffic in your restaurant during the COVID-19 epidemic.
Flexible staffing boosts productivity while simultaneously lowering overall labour costs. Self-ordering kiosks, on the other hand, may lessen the need for restaurant employees during peak periods. Saving money on one or two workers could help keep prices down for eateries with skeleton crews owing to the outbreak.
5. Ensure the safety of both employees and customers
Self-ordering kiosks can help keep consumers and employees safe by reducing in-person encounters in the aftermath of the COVID-19 outbreak. COVID-19 is disseminated primarily among people who have been in close proximity to each other for a long time (within 6 feet of each other). As a result, ordering directly from a staff member at a counter or table can be difficult.
Customers can order and pay for their meals individually using a restaurant self-ordering system in Malaysia, for example. Customers can use a kiosk to place orders and have them sent directly to the kitchen without having to deal with anyone in person.