E-commerce is a low-risk business strategy for companies to use to grow their international customer base. The combination of global marketing with Internet delivery methods allows many companies to strive to reach a growing target market overseas. A global strategy which is well-defined in business terms, it is an organizational strategy which provides guidelines for globalization. The interconnected world ensures that business income is not limited by borders. Businesses can use global business strategies to reap the rewards of trading in worldwide markets. As international activity develops in a company, it may enter several different markets, each requiring a tailored strategy for each market. So this electronics procedure is called global strategy. For example, Gucci luxury Goods Company sells the same products in every country. The global strategy also offers benefits related to overseas manufacturing, partnering with foreign companies to develop or market products, foreign investment, maintaining exchange rates, and importing goods or services to develop local business.
Doing international business over the Internet is not very smooth because the network is a powerful tool to reach and serve customers around the world. But different companies learned that the differences between countries in infrastructure, regulations, languages, buyer demographics and behavior, payment methods, and currencies pose significant challenges for the global model of moderate international operations. Here we examine not only global integration opportunities but also the need for local sensitivity to show how firms operating across borders can effectively use the network as a marketing tool. Books, music, industry components, information, and financial services – all serve to demonstrate the potential and pitfalls of net-based sales across borders.
That way, a mouse click does not mean you can express it. Companies around the world wake up with a stern statement: In the electronic age, national borders are very important. Businesses strive to serve the global market in one segment. Different national regulations, preferences, and habits of local consumers, currencies, languages, consumer demographics, and attitudes toward price and quality act globally. The internet strategy of approaching all national markets seems to be the same; finally (as measured by Internet time) companies like Yahoo!, Amazon and eBay both realize that some amount of indigenous version to each national market is a feature of a successful and profitable Internet strategy. Yahoo!, for example, operates 32 country-specific portals in 14 different languages. The World Wide Web does not look very “global”. Yet, as Gray (2000) puts it, “The wonders of the Internet are things that can be customized, focused, and personalized.” The realization that the “global” will not change seems to conflict with the strategic thinking and management practices of the Internet. A few years before the Internet became what it is today; Theodore Levitt wrote an influential article on “Market Globalization” (1983) where he suggested that companies standardize their approach to foreign markets by emphasizing similarities rather than differences. While the latest technical, economic, and demographic changes give Levitt’s views confidence, it is not at all clear that the global strategy has always yielded the highest profit. Depending on the product and industry, local customization may be a better way to make money. Contrary to traditional wisdom, local responses can contribute to sustainable profits for certain types of products or services and in certain Internet markets. Globalization and the Internet are not just about standardization and homogenization. In short, we believe that the e-commerce pendulum has shifted from pure digital e-commerce actors and parallel Internet strategies to increased reliance on hybrid approaches. Some of the emerging synergistic approaches depend on the development and implementation of new e-commerce infrastructure. The creative use of mobile e-commerce will depend on the continued use of Internet-enabled networks and mobile devices at a cost that drives widespread penetration. Brokerage services such as stock purchases will increase online due to lower transaction costs. This service may also be available at the bank, especially for those seeking personal advice. This creates attractive competitive dynamics within the channel. This approach has strong advantages in terms of cost reduction, trust development, opportunities to offer value-added goods and services, and market expansion. In contrast to the old e-commerce rhetoric, they show that distance is not dead and geography still affects many e-commerce retail activities. Therefore, e-commerce is not necessarily a threat to the local community but can be used to increase economic activity.
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